Best Western Florida Panhandle Case Study

Client Overview
Location: Best Western Plus, Tallahassee FL
Industry: Hospitality
Package: On-Site Branding & Photography Strategy + Regional Web Presence Campaign

The Challenge

A newly renovated Best Western Plus property in the Florida Panhandle struggled to translate its investment into occupancy. With an average one-night stay duration and low weekend bookings, the location faced underperformance despite prime proximity to sports events, universities, and conventions.

They needed updated branding, better online presentation, and a way to appeal to travelers looking for more than a pit stop.

Our Solution

LiveViral Media deployed a boots-on-the-ground, region-specific strategy:

1. On-Site Photography & Room Staging

• Spent 3 weeks on location capturing high-resolution images of rooms, lobby, breakfast area, and outdoor amenities.

• Created over 450 custom media assets, formatted for use across OTAs (Expedia, Booking.com), Best Western’s CMS, and social media.

• Included lifestyle images featuring staged guests to highlight comfort and experience.

2. Regional Digital Branding & Targeted Messaging

• Developed content targeting longer-stay travelers, such as families attending FSU games, business travelers, and leisure tourists.

• Updated brand visuals and copy to highlight renovation value and extended-stay amenities (free breakfast, mini-fridge, fast Wi-Fi).

• Created regional visual branding packages for use across 5 sister properties in the Florida Panhandle.

3. Social & Web Optimization Strategy

• Provided custom-designed social graphics, brand voice direction, and posting calendar templates.

• Assisted with updates to hotel website landing pages to improve visual clarity and call-to-action placement.

Timeline

📅 On-Site Engagement: 3 weeks (Spring 2024)
📊 Performance Review: 90-day impact analysis post-launch

📊 Outcomes & Impact

• 📈 Average stay duration increased from 1.1 to 3.2 nights — a 191% increase, driven by long-stay traveler targeting.

• 🏨 Weekend bookings up 43% within 90 days of launch (especially during local events).

• 💻 Direct website bookings increased by 27%, reducing OTA dependency.

• 📸 Photography assets led to a 46% higher click-through rate on OTA listings featuring refreshed images.

• 🗣️ Regional branding was reused across 5 Best Western Plus locations, creating consistency and reducing design costs by an estimated $9,000+.