Irish Cultural Center & McClelland Irish Library Case Study
Client Overview
- Institution: Irish Cultural Center & McClelland Irish Library
- Industry: Cultural Institution & Community Center
- Package: Full-Service Branding, PR, Digital Marketing & Event Production
The Challenge
The Irish Cultural Center faced multiple visibility and engagement challenges as a growing cultural institution:
- Limited brand recognition in the Phoenix metropolitan area despite significant community importance
- Need for cohesive promotional materials across diverse programs including music events, educational exhibits, and major galas
- Requirement for sophisticated event production capabilities to host high-profile dignitaries and political figures
- Demand for comprehensive documentation of facility construction and major cultural exhibits
- Need for strategic outreach to local media and Irish-American community networks
Our Solution
LiveViral Media delivered a comprehensive cultural marketing and production strategy across multiple engagement phases:
1. Brand Development & Digital Infrastructure
Complete website content management for the McClelland Irish Library with integrated cultural programming promotion and social media strategy development
2. High-Profile Event Production & PR Management
Coordinated branding and public relations packages for visits from Irish dignitaries, including Irish Ambassador Michael Collins, and worked alongside political consultant Wes Gullett for major political events
3. Facility Documentation & Aerial Photography
Conducted drone photography throughout the construction phases of the Irish Cultural Center and library, creating comprehensive visual documentation from groundbreaking through grand opening
4. Cultural Exhibit Campaign Management
Developed and executed full PR campaign for the “Fighting Irishmen” exhibit, including collaboration with Yolanda “Lonnie” Williams (Muhammad Ali’s fourth wife) and comprehensive media outreach
5. Event Coverage & Fundraising Content
Provided complete gala event coverage including staging, projection support, fundraising video creation, and print promotional materials for wide community distribution
Timeline
- Project Initiation: During facility construction phase
- Campaign Duration: Multi-year engagement spanning construction through major cultural programming
- Event Coverage: Including Senator John McCain speaking engagement and multiple diplomatic visits
Outcomes & Measurable Impact
✅ Enhanced Cultural Visibility: Comprehensive documentation and promotion elevated the center’s profile throughout the Phoenix community
✅ Successful High-Profile Events: Seamless production support for political figures including Senator John McCain and Irish diplomatic visits
✅ Media Outreach Success: Strategic placement in local newspapers and news outlets significantly increased community awareness
✅ Professional Event Production: Staging and projection support elevated gala events to institutional-quality standards
✅ Digital Engagement Growth: Website content management and social media strategy increased community engagement with cultural programming
✅ Legacy Documentation: Drone footage and professional photography created lasting visual record of facility development and major cultural moments
Client Testimonial
The collaboration with LiveViral Media resulted in professional-grade event production capabilities and cultural programming promotion that positioned the Irish Cultural Center as a premier cultural destination in the Southwest.
Conclusion
This multi-faceted engagement demonstrated LiveViral Media’s capability to serve major cultural institutions with sophisticated needs spanning digital marketing, event production, public relations, and high-stakes political event coordination. The comprehensive approach created lasting value through both immediate event success and long-term institutional brand development.
Want to Get in Touch?
Contact us for cultural institution marketing, event production, or comprehensive branding strategies.
Phone: +1 (623) 850-3275
Email: Contact@LiveViralMedia.com
Address: PO Box #1702, Sun City, AZ 85372